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Read about Shade in the Gleaner

Sizzling Hot Female Reggae Artist Shade's New Single Release

Reggae artist Shade released her new single "Hot Boys" featuring heavyweight Junior Reid. The single was released on April 11, 2008 digitally, and will be available for purchase in stores. www.myspace.com/shadeface

Jamaica, Miami (Billboard Publicity Wire) March 29, 2008 -- Shade and Junior Reid, known for his signature phrase "toto tweeng," got together and served up a killer track. Hot Boys was recorded and videotaped in Miami, Florida. Engineered by Julio Ferrer, Oliver Samuel and Karl Peterson. The song was recorded at one of the most sought after studios in Miami. The release date was set for April 11, 2008, and is now available for purchase on ITUNES, amazon, Rapsady and other major online distributers, key words "Life in the Shade".

This diva is not new to the world of entertainment. Shade, who is a 6' tall charismatic girl, has had her success on the runways, in Europe, USA and the Caribbean as a top fashion model. Shade is also known for being the face of Cable & Wireless Telecommunications LTD. (Mobile) as "Digita", appearing on TV, billboards, radio and print as a blue-haired beauty from the future. Now Shade's here to turn the heat up on the airwaves. Look out for Shade's new single "Hot Boys", now getting spins on Power 96.5 and 99JAMZ in Miami.

For more information go to www.shade2face.com

Big Thanks to John Perusek, Junior Reid, Jullio Ferrer, Oliver Samuel, and Karl Pitterson.

Contact:

Natalie, Director of Public Relations

JSP Production

www.shade2face.com

By Justin Whyte, Entertainment Editor

'Shade' has become a household name and even her ten-year-old son and his friends admire the Cable and Wireless icon.

"At my son's school, they even have a sign which reads 'Digita'. His friends just love me," she told The Gleaner.

"The character 'Digita' is the type of person I am. It is natural for me. What the company has created in me was there waiting to come out. Although I have never been a spokesman for a company before, it was not difficult finding my niche", she told The Gleaner.

But how was she chosen for such a campaign?

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Shade has team up with one of the worlds greatest reggae engineer. Her new album, titled Life in the SHADE, is in the works for a December release. Featuring heavy weights like Junior Reid on the band's own label, to be engineered by none other than Karl Pitterson

Shade new hot single (Hot Boys) featuring Junior Reid was recording at and coproduced by Karl Pitterson Thursday night. Tune is a very hip cross over tune, garaunteed to make you want to dance you feet off, so get ready!.

Hot bous is ecpected to hit the street on the 15th of September. Setting the tone for Shade's album that will be released for the Christmas.

Shade will be casting for the video. So ladies if you hot link up. Dancer, Hot boys link up. Send your pics to shadetroops@shade2face.com. After the cast have been selected a date for the video shoot will be announced.

."Thanks to allwho made it possible and thanks to jah him/her self, and thanks to all my fans"

Shade

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Events - The 2000 Peer Awardees

Shade won multiple awards read more

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By Justin Whyte, Entertainment Editor 'Digita' has become a household name and even her six-year-old son and his friends admire the Cable and Wireless icon. "At my son's school, they even have a sign which reads 'Digita'. His friends just love me," she told The Gleaner. "The character 'Digita' is the type of person I am. It is natural for me. What the company has created in me was there waiting to come out. Although I have never been a spokesman for a company before, it was not difficult finding my niche", she told The Gleaner. But how was she chosen for such a campaign? "It was an on the spur of the moment thing. I was at Boon Hall Oasis and I met Patrick Waldemar, who approached me and said 'Girl, you are it!'. He told me of Cable and Wireless' plan to promote its cellular line and was looking for someone to do so," she explained. The person underneath the futuristic look of blue wig and silver body suit was very mysterios. She is from a middle-class family. Her mother died two years ago, but her dad and family lives in Guyana. "I went to Edith Dalton James High School. I was a Miguel Model for about a year. I also worked at Uppercut Barbers, where I developed an excellent working relationship with clients and staff alike," she said. Last year she entered the Miss Jamaica Fashion Model pageant and was placed in the top six. It was during one of the photo shoots for the contest that she met Jamaica's acclaimed movie star, Grace Jones. "She wants me to do her look-a-like in an upcoming movie," said Digita. She believes in making a good first impression and has a weakness for designer clothes. "I just love clothes, especially designs by Gucci, Guess and the Banana Republic line, to name a few. I am equally attracted to trendy shoes such as Purie Dumas and DKNY. I love nice things. I like to be presentable all the time," she told The Gleaner. When the Cable and Wireless icon travels ­ which is frequently ­ she spends up to $160,000 a day on shopping, mainly on clothes. And she does not see this as being extravagant. The model drives a Rav 4 and on the spare tyre at the back SUV is painted 'Digita Face'. Her licence plate also carries the icon. This fun-loving young woman loves good food as well. "I love chicken in all forms and banana ice cream! I am also a Guinness girl...I love that drink," she said smiling. Is she romantically involved? The Gleaner asked: "Oh my God, you are not going in uncharted territory, are you? I have so many admirers. I don't make them feel unwanted no matter who they are, or where they are from. I make them all happy," she said. "I have a boyfriend, I am not going to tell who, though. We are partially serious and things could work out. However, right now, I am into enjoying and having a good time. As the saying goes, 'I am taking one step at a time'", she said. 'Digita' is at the Jamaica Carnival 2001 weekly blow-out fetes at Marketplace, Constant Spring Road, Kingston.